January 17th, 2025 Video
Concept
https://youtube.com/embed/s7H3vrje1nQ?autoplay=1&start=350&end=869
Suggested Wiki Reference Code
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Topics
- Embracer Group > Coffee Stain Holding > Coffee Stain Studios
- Satisfactory Updates > Teasers & Trailers
Transcript
once we figured out like the purpose or know why we're making this trailer or yada yada yada we start concepting sort of, and start coming up with ideas as like what will happen in the trailer and like what is the format of the trailer, and yeah like based on the purpose of the trailer that really dictates what happens in it if we're making a trailer where we want people to sort of see something cool and be blown away, we might do it in one way and if we want to make a trailer where we're like explaining the game and you know talking about the game it's it's one thing for instance we made a trailer a long time ago, where it's basically me just explaining the game from start to finish in in in like a goofy way, that was one way to make that trailer and that trailer was developed in a certain way, because we wanted to do that and it's up to you to utilize all the resources you can find on that planet to create multi-story factories and connect those suckets with conveyor bels to create tasty conveyor Bel spaghetti so that you can produce all these cool items like that thing and that thing and whatever that is and some other trailers which are more cinematic, like the update 3 trailer for instance, you know that one we really wanted to evoke a feeling and and you know bring the hype in but also to sort of showcase it in a real setting so yeah based on all these like parameters and and and whatnot that sort of drives the ideation and the conceptualization of your trailer and sometimes these ideas come immediately sometimes it takes a long time to figure some of these things out, and you know we usually sit down and brainstorm, these ideas and and discuss this a lot, and and sometimes it's external people coming in and pitching to us, for certain ideas so this varies a lot for us but usually we just sit down and talk about the purpose and talk about like what could we make and sometimes it stays in the ideation face, and sometimes that brings into the next step so in the case of the announcement trailer, the purpose was obviously we wanted to announce the release date for satisfactory, we actually also originally were going to announce console in this trailer but here's the thing too that also kind of affected the trailer a bit, we didn't know 100% if we could announce console at at when we made this trailer, because of various different factors so we needed to design a trailer where we 100% were announcing the release date and we were like potentially announcing console, so we really need to fit the trailer in such a way where if we needed to cut the console part portion of it then it wouldn't really affect the trailer that much and for the announcement trailer we originally were going to have it at an event, we were originally pitching to have this trailer be showcased at an event the reason why we wanted to have an event is because we wanted to catch people that may have heard of satisfactory but didn't want to play it because they were waiting for 1.0, so we really wanted to like hit the old drum and let everyone know that like hey 1.0 is coming out soon and it's coming out at this time, so get your together and when you have a trailer at an event it's really important to think about the context here right because we're showcasing this trailer in a block of many trailers so there's a ton of other games U that are doing sort of the same thing that you're doing, and some games are really really big like if Call of Duty was at the same event that we were you know most people would probably talk about Call of Duty or maybe not but like you know some other big game you know if Naughty Dog announces their new game then who will remember the satisfactory announ date reveal trailer you know so it was really important for us to like hook people, in a block of other trailers to make you know this trailer kind of memorable so this event we pitched two trailers actually we pitched the regular 1.0, trailer that we released with 1.0 and we pitched this announcement trailer and, we made this pitch for the release the the the one we actually made with the toilet flush, after the event was like it's too generic like the the it's a cool trailer and all all that, but there's no exciting new you know unveil or anything like that so they didn't think it was too interesting for us to have that there so that's why we sort of came back with them with this pitch we're like hey but what about it this stupid trailer and in the end we didn't end up having the trailer on that at that event but we really liked this idea of this trailer so we decided to pursue it on our own instead and the idea for like the announcement trailer like came like that, actually so me and lenus the lenus is like our main, trailer guy, and I'm just like sort of the standin trailer guy that comes in here and there and make trailers, we basically came to each other at the same time with the same idea and we're like we should do this so like for the announcement trailer like the idea of this trailer you know came to be immediately like the thing with the announcement trailer that we thought would make it stand out was the fact that we're kind of spoofing and paring how other trailers were made, and that's sort of how we wanted to stick out or stand out at this event, because like the whole sort of premise of this trailer was really that like we wanted to highlight something really stupid which is the toilet flush functionality in in the game right we wanted to highlight something really really dumb and then have like all this cool stuff in the background if you know satisfactory you will know that like you're not really interested in the toilet flush you're interested in everything else around surrounding this solil flesh announcement right, and for people who don't know about satisfactory they will just go like what the was that so like that was really the goal with this trailer is like we we had this running joke with our community, and you can argue that like yeah but only people in your community will get this joke but I really thought that like no people will see the trailer and be confused and if people don't know about satisfactory they will be interested in learning about more about satisfactory and it will be easy to write about this because it will make dumb headlines, because it'd be like satisfactory is adding toilet flush it's like that's easy to write about it will make for Sensational news and it will draw people in and make people interested and everybody will know that 1.0 is coming out and all these like other implications that come with that, the announcement trailer I in my opinion was such a good like instigator of the path to come for 1.0, because it was it had all these elements, that really played into it the other thing with this trailer is that we had a really short amount of time to make it so we had to sort of reallocate resources that were really already working on a lot of other stuff, for the main trailer and also the game itself self so it was it was rough making this trailer, we made it I basically made this trailer in like full-time in two months time, while doing everything else at the same time, don't recommend doing this but sometimes there's like opportunities in gameevil constantly and like we we really like this idea, and it it in the end it was really worth it because it it really paid off like the the amount of Interest we got from this trailer, and it was like the fastest YouTube video we've like in terms of views we've ever had on the YouTube channel so like and I think there were over like 150 articles written about this announcement trailer so it really paid off making this trailer, but I do not recommend, doing it the way we did it because holy it was rough but we got it done so yeah for us the the trailer would convey like the release dat for satisfactory it would show new content with the joke being that like we're highlighting something that's you know kind of useless which was the toilet flush but everyone would know about all the cool stuff behind it, you know all the new parts and all the new buildings and people would be really excited about that you know our community is really really good at, you know picking up the pieces and figuring things out so we didn't feel that we needed to really explain too much with this trailer because people were going to see you know the new buildings and see the new parts and be able to piece things together and they really did there was so many videos made, from Community Based on that trailer, where people were figuring things out and it came in waves too like people figured some things out and they were like wait a second and then they made like follow-up videos on those followup videos and it was it was one of my favorite times working in this game ever seeing just like how people were were unpacking this trailer and creating all these like conversation pieces and it's it sparked so much joy and so much, interest, in the community for this trailer so that was really really cool so now that we have an idea we have a